# #78546d

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78546d`
- RGB: rgb(120, 84, 109)
- HSL: hsl(318, 18%, 40%)
- OKLCH: oklch(0.493 0.06 338.3)
- Relative luminance: 0.1144
- Nearest named color: Hibernation (#6f5166, Δ 2.117) — https://brandsweets.com/colors/hibernation
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/78546d

## Tints & shades

- Tints (toward white): #8a607e, #9b6f8d, #a57e99, #b290a7, #bea2b6, #cbb4c4, #d7c6d2, #e2d5de, #eee7ec, #fbf9fa
- Shades (toward black): #6c4b62, #63455a, #573d4f, #4e3647, #422e3c, #362631, #2d1f29, #21171e, #181116, #0c080b

## Harmonies

- Complementary: #54785f
- Analogous: #715478, #78545b
- Triadic: #6d7854, #546d78
- Split-complementary: #5b7854, #547871
- Tetradic: #787154, #54785f, #545b78

## Colors that go with #78546d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #78546d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #78546d. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #78546d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #78546d: 6 real palettes, including Dusk and Bakery, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78546d: 4 real palettes, including HP's brand system and Campus, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #78546d in 4 real palettes, including Console Light and Indigo SaaS, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #78546d, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Open House (https://brandsweets.com/palettes/clean#open-house), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Peru** #cd853f [pool] — 4 real palettes, including Bakery and Coffee Bar put Peru beside #78546d, as the supporting colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.39:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6f4d65 (7.18:1)
- On black (#000000): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #966989 (4.68:1); AA: background → #d9d9d9 (4.53:1); AAA: text → #b08da5 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78546d-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78546d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.