# #784fc4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#784fc4`
- RGB: rgb(120, 79, 196)
- HSL: hsl(261, 50%, 54%)
- OKLCH: oklch(0.532 0.175 296.1)
- Relative luminance: 0.1357
- Nearest named color: slateblue (#6a5acd, Δ 3.398) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/784fc4

## Tints & shades

- Tints (toward white): #845ec9, #9271d0, #9e81d5, #ad94db, #b9a3e0, #c4b3e6, #d3c6ec, #dfd5f1, #ede8f7, #f9f7fc
- Shades (toward black): #6a3ebb, #5f38a8, #553295, #4a2b82, #3f256f, #341f5c, #291849, #1e1236, #140b22, #09050f

## Harmonies

- Complementary: #9bc44f
- Analogous: #4f61c4, #b34fc4
- Triadic: #c4784f, #4fc478
- Split-complementary: #c4b34f, #61c44f
- Tetradic: #c44f61, #9bc44f, #4fc4b3

## Colors that go with #784fc4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #784fc4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #784fc4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #784fc4 in 6 real palettes, including Marvel's brand system and Gemstone, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #784fc4 in 4 real palettes, including Indigo SaaS and Fintech Trust, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #784fc4, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #784fc4 in 6 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Nikon (https://brandsweets.com/colors/brands/nikon-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #784fc4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Amber** #ffbf00 [pool] — Amber is paired with #784fc4 in 3 real palettes, including Warner Bros.'s brand system and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #683db8 (7.12:1)
- On black (#000000): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8762cb (4.64:1); AA: background → #e6e6e6 (4.53:1); AAA: text → #a488d7 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/784fc4-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#784fc4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.