# #784a6f

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#784a6f`
- RGB: rgb(120, 74, 111)
- HSL: hsl(312, 24%, 38%)
- OKLCH: oklch(0.475 0.082 334.2)
- Relative luminance: 0.1004
- Nearest named color: Magic Magenta (#7f4774, Δ 1.755) — https://brandsweets.com/colors/magic-magenta
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/784a6f

## Tints & shades

- Tints (toward white): #8b5580, #9e6192, #aa749f, #b587ac, #c19ab9, #cdadc6, #d8c0d3, #e4d3e0, #efe6ee, #fbf9fb
- Shades (toward black): #6f4466, #623c5a, #593652, #4c2f46, #42293d, #392335, #2c1b29, #231520, #160e14, #0d080c

## Harmonies

- Complementary: #4a7853
- Analogous: #6a4a78, #784a58
- Triadic: #6f784a, #4a6f78
- Split-complementary: #58784a, #4a786a
- Tetradic: #786a4a, #4a7853, #4a5878

## Colors that go with #784a6f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #784a6f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #784a6f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #784a6f, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #784a6f: 4 real palettes, including Dusk and Bramble, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #784a6f in 4 real palettes, including Console Light and Indigo SaaS, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #784a6f in 5 real palettes, including Console Light and GitHub's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #784a6f in 4 real palettes, including Magazine Ochre and Semrush's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Semrush (https://brandsweets.com/colors/brands/semrush-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #784a6f: 4 real palettes, including Darkroom and Oatmeal, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Graphite (https://brandsweets.com/palettes/technical#graphite), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.98:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #75486c (7.24:1)
- On black (#000000): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9e6192 (4.58:1); AA: background → #d1d1d1 (4.57:1); AAA: text → #b587ac (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/784a6f-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#784a6f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.