# #784a67

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#784a67`
- RGB: rgb(120, 74, 103)
- HSL: hsl(322, 24%, 38%)
- OKLCH: oklch(0.472 0.074 342)
- Relative luminance: 0.0987
- Nearest named color: Hibernation (#6f5166, Δ 2.434) — https://brandsweets.com/colors/hibernation
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/784a67

## Tints & shades

- Tints (toward white): #8b5577, #9e6188, #aa7496, #b587a4, #c19ab3, #cdadc1, #d8c0cf, #e4d3de, #efe6ec, #fbf9fa
- Shades (toward black): #6f445f, #623c54, #59364c, #4c2f41, #422939, #392331, #2c1b26, #23151e, #160e13, #0d080b

## Harmonies

- Complementary: #4a785b
- Analogous: #724a78, #784a50
- Triadic: #67784a, #4a6778
- Split-complementary: #50784a, #4a7872
- Tetradic: #78724a, #4a785b, #4a5078

## Colors that go with #784a67

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #784a67: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #784a67 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #784a67, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #784a67: 4 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #784a67 in 4 real palettes, including Console Light and Indigo SaaS, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/mediumseagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #784a67 in 5 real palettes, including Console Light and GitHub's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #784a67 in 4 real palettes, including Magazine Ochre and Garnet, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Garnet (https://brandsweets.com/palettes/warm#garnet), Gallery (https://brandsweets.com/palettes/editorial#gallery), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #784a67: 5 real palettes, including Darkroom and Oatmeal, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Homestead (https://brandsweets.com/palettes/warm#homestead), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.06:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9e6188 (4.52:1); AA: background → #cfcfcf (4.53:1); AAA: text → #b78aa7 (7.21:1); AAA: background → #ffffff (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/784a67-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#784a67" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.