# #7838bc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7838bc`
- RGB: rgb(120, 56, 188)
- HSL: hsl(269, 54%, 48%)
- OKLCH: oklch(0.494 0.196 301.7)
- Relative luminance: 0.1045
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 4.506) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7838bc

## Tints & shades

- Tints (toward white): #8546c8, #925ace, #9f6ed4, #ac81d9, #b995df, #c6a9e5, #d3bceb, #e0d0f1, #ede4f7, #faf7fd
- Shades (toward black): #6e34ad, #622e99, #582989, #4b2376, #411e66, #371a56, #2b1443, #210f33, #14091f, #0a0510

## Harmonies

- Complementary: #7dbc38
- Analogous: #383bbc, #ba38bc
- Triadic: #bc7838, #38bc78
- Split-complementary: #bcba38, #3bbc38
- Tetradic: #bc383b, #7dbc38, #38bcba

## Colors that go with #7838bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7838bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7838bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #7838bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #7838bc in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7838bc: 3 real palettes, including Kraken's brand system and Calm's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7838bc: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7838bc, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7838bc: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7336b5 (7.18:1)
- On black (#000000): 3.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #925ace (4.58:1); AA: background → #d4d4d4 (4.58:1); AAA: text → #af85db (7.2:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7838bc-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7838bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.