# #7834e5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7834e5`
- RGB: rgb(120, 52, 229)
- HSL: hsl(263, 77%, 55%)
- OKLCH: oklch(0.524 0.244 293.5)
- Relative luminance: 0.1211
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 1.85) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7834e5

## Tints & shades

- Tints (toward white): #8446e7, #935dea, #9f6fec, #ab81ef, #ba97f2, #c6a9f4, #d2bbf6, #decdf9, #ede4fb, #f9f6fe
- Shades (toward black): #691de2, #5e1acb, #5417b5, #49159e, #3f1287, #320e6c, #280b56, #1d083f, #130529, #080212

## Harmonies

- Complementary: #a1e534
- Analogous: #3449e5, #d034e5
- Triadic: #e57834, #34e578
- Split-complementary: #e5d034, #49e534
- Tetradic: #e53449, #a1e534, #34e5d0

## Colors that go with #7834e5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #7834e5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7834e5: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7834e5, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #7834e5's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #7834e5 in 3 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #7834e5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #7834e5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #7834e5: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6c22e2 (7.08:1)
- On black (#000000): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8d53e9 (4.55:1); AA: background → #dedede (4.56:1); AAA: text → #ab81ef (7.12:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 1.572) — https://brandsweets.com/colors/brands/klarna-com
- **Fly.io** — primary #7c3aed (Δ 1.756) — https://brandsweets.com/colors/brands/fly-io
- **Fly.io** — secondary #7c3aed (Δ 1.756) — https://brandsweets.com/colors/brands/fly-io

## Curated palettes containing it

- **Circuit** (technical, vivid, bold) — #7c3aed, #0a0a0a, #06b6d4, #ffffff — Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy. — tool: https://brandsweets.com/palettes/new/7c3aed-0a0a0a-06b6d4-ffffff — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7834e5-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7834e5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.