# #78298e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78298e`
- RGB: rgb(120, 41, 142)
- HSL: hsl(287, 55%, 36%)
- OKLCH: oklch(0.444 0.168 318)
- Relative luminance: 0.0753
- Nearest named color: rebeccapurple (#663399, Δ 4.268) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/78298e

## Tints & shades

- Tints (toward white): #8c30a6, #a137be, #b04dcb, #bb65d2, #c57dd9, #d094e0, #daace7, #e6c8ef, #f1dff6, #fbf7fd
- Shades (toward black): #6e2682, #642277, #571e67, #4d1a5b, #43174f, #391443, #2f1037, #210b28, #17081c, #0d0510

## Harmonies

- Complementary: #3f8e29
- Analogous: #46298e, #8e2972
- Triadic: #8e7829, #298e78
- Split-complementary: #728e29, #298e46
- Tetradic: #8e4629, #3f8e29, #29728e

## Colors that go with #78298e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #78298e: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #78298e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #78298e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #78298e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #78298e in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #78298e, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #78298e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #78298e in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ae49ca (4.61:1); AA: background → #bfbfbf (4.56:1); AAA: text → #c379d8 (7.05:1); AAA: background → #ebebeb (7.03:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78298e-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78298e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.