# #78213d

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78213d`
- RGB: rgb(120, 33, 61)
- HSL: hsl(341, 57%, 30%)
- OKLCH: oklch(0.394 0.122 5.2)
- Relative luminance: 0.0542
- Nearest named color: Beet Red (#7e203f, Δ 1.296) — https://brandsweets.com/colors/beet-red
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/78213d

## Tints & shades

- Tints (toward white): #94294b, #b03059, #c83765, #d0537a, #d86f90, #df8ba6, #e7a7bb, #edbfce, #f5dbe3, #fdf7f9
- Shades (toward black): #6c1e36, #641b32, #58182c, #501628, #441322, #380f1c, #300d18, #240a12, #1c080e, #100408

## Harmonies

- Complementary: #21785c
- Analogous: #782168, #783121
- Triadic: #3d7821, #213d78
- Split-complementary: #217831, #216878
- Tetradic: #687821, #21785c, #312178

## Colors that go with #78213d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #78213d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #78213d in 4 real palettes, including Lenovo's brand system and M&M's's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), M&M's (https://brandsweets.com/colors/brands/mms-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Taupe** #483c32 [pool] — Taupe is paired with #78213d in 8 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Blush (https://brandsweets.com/palettes/light#blush), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78213d: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #78213d: 3 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #78213d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #78213d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #78213d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.08:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.08:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cb436e (4.57:1); AA: background → #b0b0b0 (4.65:1); AAA: text → #da7796 (7.06:1); AAA: background → #d9d9d9 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78213d-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78213d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.