# #78118d

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78118d`
- RGB: rgb(120, 17, 141)
- HSL: hsl(290, 78%, 31%)
- OKLCH: oklch(0.424 0.191 319.6)
- Relative luminance: 0.0632
- Nearest named color: Ultraberry (#770088, Δ 1.467) — https://brandsweets.com/colors/ultraberry
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/78118d

## Tints & shades

- Tints (toward white): #9315ac, #ab19c8, #c321e4, #cc40e7, #d460eb, #dc7bef, #e49bf3, #edbbf7, #f4d6fa, #fdf6fe
- Shades (toward black): #6d107f, #650f76, #590d68, #4e0b5b, #460a52, #3a0844, #2f0736, #230529, #1b0420, #100212

## Harmonies

- Complementary: #268d11
- Analogous: #3a118d, #8d1164
- Triadic: #8d7811, #118d78
- Split-complementary: #648d11, #118d3a
- Tetradic: #8d3a11, #268d11, #11648d

## Colors that go with #78118d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #78118d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #78118d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #78118d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #78118d in 3 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78118d: 3 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #78118d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #78118d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #78118d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.28:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c21ce3 (4.57:1); AA: background → #b5b5b5 (4.52:1); AAA: text → #d769ec (7.12:1); AAA: background → #e0e0e0 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78118d-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78118d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.