# #780cc0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#780cc0`
- RGB: rgb(120, 12, 192)
- HSL: hsl(276, 88%, 40%)
- OKLCH: oklch(0.464 0.236 304)
- Relative luminance: 0.0806
- Nearest named color: Fuchsia Nebula (#7722aa, Δ 3.847) — https://brandsweets.com/colors/fuchsia-nebula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/780cc0

## Tints & shades

- Tints (toward white): #8a0edd, #9a19f0, #a531f2, #b14ef4, #be6af6, #ca87f7, #d7a4f9, #e2bcfb, #eed9fd, #fbf5fe
- Shades (toward black): #6c0bad, #630a9e, #57098b, #4e087d, #420769, #360656, #2d0548, #210335, #180226, #0c0113

## Harmonies

- Complementary: #54c00c
- Analogous: #1e0cc0, #c00cae
- Triadic: #c0780c, #0cc078
- Split-complementary: #aec00c, #0cc01e
- Tetradic: #c01e0c, #54c00c, #0caec0

## Colors that go with #780cc0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #780cc0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #780cc0: 3 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #780cc0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #780cc0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #780cc0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #780cc0: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #780cc0 in two real palettes: Gemstone and Wells Fargo's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #780cc0: two real palettes: Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a93af2 (4.57:1); AA: background → #c2c2c2 (4.51:1); AAA: text → #c274f6 (7.12:1); AAA: background → #f0f0f0 (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/780cc0-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#780cc0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.