# #78021e

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#78021e`
- RGB: rgb(120, 2, 30)
- HSL: hsl(346, 97%, 24%)
- OKLCH: oklch(0.364 0.144 18.6)
- Relative luminance: 0.0413
- Nearest named color: Evil Forces (#770022, Δ 0.708) — https://brandsweets.com/colors/evil-forces
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/78021e

## Tints & shades

- Tints (toward white): #9c0226, #c40330, #e70439, #fb184d, #fc3b68, #fd5e83, #fd86a2, #feaabd, #fed2dc, #fff5f7
- Shades (toward black): #6f021b, #640219, #5a0116, #500114, #460111, #3c010f, #32010c, #28010a, #1e0007, #140005

## Harmonies

- Complementary: #02795d
- Analogous: #790259, #792102
- Triadic: #1e7902, #021e79
- Split-complementary: #027921, #025979
- Tetradic: #597902, #02795d, #210279

## Colors that go with #78021e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #78021e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #78021e: 4 real palettes, including Heinz's brand system and State Farm's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #78021e in 4 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #78021e in 3 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #78021e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony: split] — Steel Blue is a split-complement of #78021e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #78021e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Cream** #fffdd0 [role] — Cream is the surface #78021e wants: a warm off-white that shares its undertone, so #78021e reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.5:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ec043a (4.65:1); AA: background → #a3a3a3 (4.56:1); AAA: text → #fd5e83 (7.11:1); AAA: background → #cccccc (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/78021e-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#78021e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.