# #77dcfd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77dcfd`
- RGB: rgb(119, 220, 253)
- HSL: hsl(195, 97%, 73%)
- OKLCH: oklch(0.845 0.105 221.6)
- Relative luminance: 0.622
- Nearest named color: lightskyblue (#87cefa, Δ 3.755) — https://brandsweets.com/colors/lightskyblue
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/77dcfd

## Tints & shades

- Tints (toward white): #86dffd, #90e2fd, #a0e6fe, #aae9fe, #b9edfe, #c3effe, #d2f3fe, #dcf6fe, #ebfaff, #f5fcff
- Shades (toward black): #54d2fc, #31c9fc, #0ec0fb, #03aae2, #0394c4, #0279a1, #025f7e, #01445a, #012a37, #000f14

## Harmonies

- Complementary: #fd9977
- Analogous: #77fddc, #7799fd
- Triadic: #fd77dc, #dcfd77
- Split-complementary: #fd7799, #fddc77
- Tetradic: #dc77fd, #fd9977, #99fd77

## Colors that go with #77dcfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77dcfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal), UEFA (https://brandsweets.com/colors/brands/uefa-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #77dcfd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calendly (https://brandsweets.com/colors/brands/calendly-com), Max (https://brandsweets.com/colors/brands/max-com). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #77dcfd in 4 real palettes, including Frost & Ember and Tiffany & Co.'s brand system, as the accent. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77dcfd: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and Blue Mono put Midnight Blue beside #77dcfd, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Still Water and Dusty Blue put Slate Gray beside #77dcfd, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #77dcfd in 15 real palettes, including Boeing's brand system and Macaron, as the text colour against it. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Sorbet (https://brandsweets.com/palettes/light#sorbet). — https://brandsweets.com/colors/taupe
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #77dcfd: 4 real palettes, including Oatly's brand system and Sorbet, as the supporting colour. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Sorbet (https://brandsweets.com/palettes/light#sorbet), Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/wheat

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #037da6 (4.68:1); AA: background → #575757 (4.62:1); AAA: text → #025f7e (7.14:1); AAA: background → #3b3b3b (7.17:1)
- On black (#000000): 13.44:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Salesforce** — secondary #7cdcfc (Δ 0.423) — https://brandsweets.com/colors/brands/salesforce-com
- **Netlify** — accent #89ddff (Δ 1.691) — https://brandsweets.com/colors/brands/netlify-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77dcfd-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77dcfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.