# #77dada

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77dada`
- RGB: rgb(119, 218, 218)
- HSL: hsl(180, 57%, 66%)
- OKLCH: oklch(0.828 0.093 195.5)
- Relative luminance: 0.5913
- Nearest named color: Hammam Blue (#65dcd6, Δ 1.676) — https://brandsweets.com/colors/hammam-blue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/77dada

## Tints & shades

- Tints (toward white): #83dddd, #8fe0e0, #9fe5e5, #abe8e8, #b7ebeb, #c3efef, #cff2f2, #dff6f6, #ebfafa, #f7fdfd
- Shades (toward black): #5fd3d3, #47cdcd, #34bcbc, #2da4a4, #268c8c, #207474, #195c5c, #124040, #0b2828, #041010

## Harmonies

- Complementary: #da7777
- Analogous: #77daa8, #77a8da
- Triadic: #da77da, #dada77
- Split-complementary: #da77a8, #daa877
- Tetradic: #a877da, #da7777, #a8da77

## Colors that go with #77dada

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77dada: softer than #000 and cool enough to feel like part of the same palette. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Boeing (https://brandsweets.com/colors/brands/boeing-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #77dada's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Astro (https://brandsweets.com/colors/brands/astro-build), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Max (https://brandsweets.com/colors/brands/max-com). — https://brandsweets.com/colors/deepskyblue
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #77dada on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #77dada in 4 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and First Snow put Midnight Blue beside #77dada, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #77dada: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum
- **Slate Gray** #708090 [pool] — 8 real palettes, including Still Water and Dusty Blue put Slate Gray beside #77dada, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #77dada in 23 real palettes, including Mint Chip and Boeing's brand system, as the text colour against it. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Boeing (https://brandsweets.com/colors/brands/boeing-com), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #238080 (4.7:1); AA: background → #545454 (4.62:1); AAA: text → #1a6060 (7.28:1); AAA: background → #383838 (7.16:1)
- On black (#000000): 12.83:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Tiffany & Co.** — accent #81d8d0 (Δ 1.443) — https://brandsweets.com/colors/brands/tiffany-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77dada-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77dada" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.