# #77dad1

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77dad1`
- RGB: rgb(119, 218, 209)
- HSL: hsl(175, 57%, 66%)
- OKLCH: oklch(0.826 0.095 187.9)
- Relative luminance: 0.5867
- Nearest named color: Hammam Blue (#65dcd6, Δ 1.394) — https://brandsweets.com/colors/hammam-blue
- Moods: neutral
- Page: https://brandsweets.com/colors/77dad1

## Tints & shades

- Tints (toward white): #83ddd5, #8fe0da, #9fe5df, #abe8e3, #b7ebe7, #c3efeb, #cff2ef, #dff6f4, #ebfaf8, #f7fdfc
- Shades (toward black): #5fd3c9, #47cdc1, #34bcb1, #2da49a, #268c84, #20746d, #195c57, #12403c, #0b2826, #04100f

## Harmonies

- Complementary: #da777f
- Analogous: #77daa0, #77b1da
- Triadic: #d177da, #dad177
- Split-complementary: #da77b1, #daa077
- Tetradic: #a077da, #da777f, #b1da77

## Colors that go with #77dad1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77dad1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Light Coral** #f08080 [harmony, pool: complementary] — Light Coral sits directly opposite #77dad1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral
- **Crimson** #dc143c [pool] — Crimson is paired with #77dad1 in 4 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #77dad1: 6 real palettes, including Salesforce's brand system and Astro's brand system, as the lead colour. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Astro (https://brandsweets.com/colors/brands/astro-build), Max (https://brandsweets.com/colors/brands/max-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including First Snow and Telehealth put Midnight Blue beside #77dad1, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/midnightblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #77dad1: 4 real palettes, including Stone and Oatmeal, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Scale AI (https://brandsweets.com/colors/brands/scale-com). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 8 real palettes, including Still Water and Dusty Blue put Slate Gray beside #77dad1, as the lead colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #77dad1 in 23 real palettes, including Mint Chip and Boeing's brand system, as the text colour against it. Seen in: Mint Chip (https://brandsweets.com/palettes/light#mint-chip), Boeing (https://brandsweets.com/colors/brands/boeing-com), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #24847c (4.5:1); AA: background → #545454 (4.59:1); AAA: text → #1a605a (7.33:1); AAA: background → #383838 (7.11:1)
- On black (#000000): 12.73:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Tiffany & Co.** — accent #81d8d0 (Δ 0.934) — https://brandsweets.com/colors/brands/tiffany-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77dad1-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77dad1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.