# #77d3d4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77d3d4`
- RGB: rgb(119, 211, 212)
- HSL: hsl(181, 52%, 65%)
- OKLCH: oklch(0.81 0.088 196.5)
- Relative luminance: 0.5526
- Nearest named color: Hidden Sea Glass (#6fd1c9, Δ 1.793) — https://brandsweets.com/colors/hidden-sea-glass
- Moods: cool, modern
- Page: https://brandsweets.com/colors/77d3d4

## Tints & shades

- Tints (toward white): #83d6d8, #92dbdd, #9edfe0, #aae3e4, #b9e8e9, #c5eced, #d0f0f0, #dcf4f4, #ecf9f9, #f7fcfd
- Shades (toward black): #60cbcd, #49c3c5, #3ab4b6, #329d9f, #2b8688, #226b6d, #1b5455, #143d3e, #0c2627, #050f10

## Harmonies

- Complementary: #d47977
- Analogous: #77d4a7, #77a4d4
- Triadic: #d477d3, #d3d477
- Split-complementary: #d477a4, #d4a777
- Tetradic: #a777d4, #d47977, #a4d477

## Colors that go with #77d3d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77d3d4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Boeing (https://brandsweets.com/colors/brands/boeing-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #77d3d4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Max (https://brandsweets.com/colors/brands/max-com), Astro (https://brandsweets.com/colors/brands/astro-build), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #77d3d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #77d3d4 in 5 real palettes, including Tiffany & Co.'s brand system and Frost & Ember, as the supporting colour. Seen in: Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77d3d4: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Bluesky Social (https://brandsweets.com/colors/brands/bsky-app). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Telehealth and First Snow put Midnight Blue beside #77d3d4, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Plum** #dda0dd [harmony, pool: split] — Plum is a split-complement of #77d3d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/plum
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #77d3d4 in 4 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2a8284 (4.54:1); AA: background → #4f4f4f (4.7:1); AAA: text → #1f6061 (7.23:1); AAA: background → #333333 (7.25:1)
- On black (#000000): 12.05:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Tiffany & Co.** — accent #81d8d0 (Δ 1.956) — https://brandsweets.com/colors/brands/tiffany-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77d3d4-a2babe-d45992-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77d3d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.