# #77ccfd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77ccfd`
- RGB: rgb(119, 204, 253)
- HSL: hsl(202, 97%, 73%)
- OKLCH: oklch(0.81 0.108 235.5)
- Relative luminance: 0.542
- Nearest named color: lightskyblue (#87cefa, Δ 1.725) — https://brandsweets.com/colors/lightskyblue
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/77ccfd

## Tints & shades

- Tints (toward white): #86d2fd, #90d5fd, #a0dbfe, #aadffe, #b9e5fe, #c3e8fe, #d2eefe, #dcf2fe, #ebf7ff, #f5fbff
- Shades (toward black): #54bffc, #31b1fc, #0ea4fb, #0390e2, #037dc4, #0267a1, #02507e, #013a5a, #012337, #000d14

## Harmonies

- Complementary: #fda877
- Analogous: #77fdeb, #7789fd
- Triadic: #fd77cc, #ccfd77
- Split-complementary: #fd7789, #fdeb77
- Tetradic: #eb77fd, #fda877, #89fd77

## Colors that go with #77ccfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77ccfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #77ccfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #77ccfd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #77ccfd in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77ccfd: 4 real palettes, including UEFA's brand system and Venmo's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77ccfd: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Telehealth and Lavender Milk put Midnight Blue beside #77ccfd, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #77ccfd in 5 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #037abf (4.63:1); AA: background → #4f4f4f (4.62:1); AAA: text → #025d92 (7.04:1); AAA: background → #333333 (7.12:1)
- On black (#000000): 11.84:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **PayPal** — secondary #65ccfc (Δ 1.51) — https://brandsweets.com/colors/brands/paypal-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77ccfd-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77ccfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.