# #77c4da

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77c4da`
- RGB: rgb(119, 196, 218)
- HSL: hsl(193, 57%, 66%)
- OKLCH: oklch(0.778 0.082 218.1)
- Relative luminance: 0.4846
- Nearest named color: Dolphin (#86c4da, Δ 1.491) — https://brandsweets.com/colors/dolphin
- Moods: cool, modern
- Page: https://brandsweets.com/colors/77c4da

## Tints & shades

- Tints (toward white): #83c9dd, #8fcfe0, #9fd6e5, #abdbe8, #b7e0eb, #c3e5ef, #cfeaf2, #dff1f6, #ebf6fa, #f7fcfd
- Shades (toward black): #5fbad3, #47b0cd, #349fbc, #2d8aa4, #26768c, #206274, #194e5c, #123640, #0b2228, #040d10

## Harmonies

- Complementary: #da8c77
- Analogous: #77dabe, #7793da
- Triadic: #da77c4, #c4da77
- Split-complementary: #da7793, #dabe77
- Tetradic: #be77da, #da8c77, #93da77

## Colors that go with #77c4da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77c4da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Harbour (https://brandsweets.com/palettes/cool#harbour), Boeing (https://brandsweets.com/colors/brands/boeing-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #77c4da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Crimson** #dc143c [pool] — Crimson is paired with #77c4da in 5 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77c4da: 5 real palettes, including UEFA's brand system and Coca-Cola's brand system, as the accent. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77c4da: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Telehealth and First Snow put Midnight Blue beside #77c4da, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #77c4da in 4 real palettes, including Mistral AI's brand system and Lavender Milk, as the accent. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/periwinkle
- **Plum** #dda0dd [harmony, pool: triadic] — Plum completes a triad with #77c4da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2a8098 (4.53:1); AA: background → #4a4a4a (4.51:1); AAA: text → #1f5e70 (7.26:1); AAA: background → #2b2b2b (7.21:1)
- On black (#000000): 10.69:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77c4da-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77c4da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.