# #77c3fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77c3fd`
- RGB: rgb(119, 195, 253)
- HSL: hsl(206, 97%, 73%)
- OKLCH: oklch(0.79 0.112 242.9)
- Relative luminance: 0.5004
- Nearest named color: Blue Mana (#68c2f5, Δ 1.879) — https://brandsweets.com/colors/blue-mana
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/77c3fd

## Tints & shades

- Tints (toward white): #86cafd, #90cefd, #a0d5fe, #aad9fe, #b9e0fe, #c3e4fe, #d2ebfe, #dceffe, #ebf6ff, #f5fbff
- Shades (toward black): #54b4fc, #31a4fc, #0e94fb, #0382e2, #0370c4, #025ca1, #02487e, #01345a, #012037, #000c14

## Harmonies

- Complementary: #fdb177
- Analogous: #77fdf4, #7780fd
- Triadic: #fd77c3, #c3fd77
- Split-complementary: #fd7780, #fdf477
- Tetradic: #f477fd, #fdb177, #80fd77

## Colors that go with #77c3fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77c3fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Boeing (https://brandsweets.com/colors/brands/boeing-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #77c3fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Amber** #ffbf00 [pool] — Amber is paired with #77c3fd in 4 real palettes, including Blueprint and Salesforce's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Uber's brand system put Blue beside #77c3fd, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #77c3fd in 4 real palettes, including JBL's brand system and Riot Games's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77c3fd: 4 real palettes, including Venmo's brand system and Coca-Cola's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77c3fd: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Telehealth and Lavender Milk put Midnight Blue beside #77c3fd, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0376ce (4.68:1); AA: background → #4a4a4a (4.65:1); AAA: text → #02599c (7.21:1); AAA: background → #2e2e2e (7.12:1)
- On black (#000000): 11.01:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Opensea** — secondary #7cc4fc (Δ 0.605) — https://brandsweets.com/colors/brands/opensea-io
- **1password** — secondary #85beff (Δ 1.887) — https://brandsweets.com/colors/brands/1password-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77c3fd-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77c3fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.