# #77bfd4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77bfd4`
- RGB: rgb(119, 191, 212)
- HSL: hsl(194, 52%, 65%)
- OKLCH: oklch(0.765 0.078 218.4)
- Relative luminance: 0.4594
- Nearest named color: Dolphin (#86c4da, Δ 2.289) — https://brandsweets.com/colors/dolphin
- Moods: cool, modern
- Page: https://brandsweets.com/colors/77bfd4

## Tints & shades

- Tints (toward white): #83c4d8, #92cbdd, #9ed1e0, #aad6e4, #b9dee9, #c5e3ed, #d0e9f0, #dceef4, #ecf6f9, #f7fbfd
- Shades (toward black): #60b3cd, #49a8c5, #3a99b6, #32869f, #2b7288, #225b6d, #1b4855, #14343e, #0c2127, #050d10

## Harmonies

- Complementary: #d48d77
- Analogous: #77d4bb, #7790d4
- Triadic: #d477bf, #bfd477
- Split-complementary: #d47790, #d4bb77
- Tetradic: #bb77d4, #d48d77, #90d477

## Colors that go with #77bfd4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77bfd4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Mercury (https://brandsweets.com/colors/brands/mercury-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #77bfd4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #77bfd4: 4 real palettes, including Coastal and Clean Beauty, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Estate (https://brandsweets.com/palettes/luxury#estate), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #77bfd4 in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77bfd4: 5 real palettes, including Coca-Cola's brand system and Open House, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), UEFA (https://brandsweets.com/colors/brands/uefa-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77bfd4: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 9 real palettes, including First Snow and Telehealth put Midnight Blue beside #77bfd4, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #77bfd4 in 4 real palettes, including Mistral AI's brand system and Lavender Milk, as the accent. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/periwinkle

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #307f97 (4.56:1); AA: background → #474747 (4.51:1); AAA: text → #235e70 (7.23:1); AAA: background → #292929 (7.06:1)
- On black (#000000): 10.19:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77bfd4-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77bfd4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.