# #77b4e9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77b4e9`
- RGB: rgb(119, 180, 233)
- HSL: hsl(208, 72%, 69%)
- OKLCH: oklch(0.749 0.1 245.9)
- Relative luminance: 0.4245
- Nearest named color: Electric Eel (#88bbee, Δ 2.826) — https://brandsweets.com/colors/electric-eel
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/77b4e9

## Tints & shades

- Tints (toward white): #84bbeb, #91c2ed, #9fcaef, #acd1f1, #b9d8f4, #c2ddf5, #cfe4f7, #dcecf9, #e9f3fb, #f6fafe
- Shades (toward black): #5da5e5, #3e94e0, #2486db, #1f73bd, #1a63a2, #155084, #114069, #0c2d4b, #081d30, #030b12

## Harmonies

- Complementary: #e9ac77
- Analogous: #77e9e5, #777be9
- Triadic: #e977b4, #b4e977
- Split-complementary: #e9777b, #e9e577
- Tetradic: #e577e9, #e9ac77, #7be977

## Colors that go with #77b4e9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77b4e9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Sandy Brown** #f4a460 [harmony, pool: complementary] — Sandy Brown sits directly opposite #77b4e9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/sandybrown
- **Amber** #ffbf00 [pool] — Amber is paired with #77b4e9 in 4 real palettes, including Blueprint and NBA's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Canva's brand system put Blue beside #77b4e9, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #77b4e9 in 4 real palettes, including PayPal's brand system and Learning App, as the accent. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77b4e9: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77b4e9: 4 real palettes, including Patreon's brand system and Venmo's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including First Snow and Blue Mono put Midnight Blue beside #77b4e9, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2078c5 (4.61:1); AA: background → #424242 (4.54:1); AAA: text → #185b95 (7.07:1); AAA: background → #242424 (7.01:1)
- On black (#000000): 9.49:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Max** — secondary #71b8f2 (Δ 1.474) — https://brandsweets.com/colors/brands/max-com
- **Prime Video** — secondary #79b8f3 (Δ 1.644) — https://brandsweets.com/colors/brands/primevideo-com
- **Calm** — secondary #87b3ee (Δ 1.955) — https://brandsweets.com/colors/brands/calm-com
- **Midjourney** — secondary #63b3ed (Δ 1.995) — https://brandsweets.com/colors/brands/midjourney-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77b4e9-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77b4e9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.