# #77b3ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77b3ca`
- RGB: rgb(119, 179, 202)
- HSL: hsl(197, 44%, 63%)
- OKLCH: oklch(0.734 0.07 224.1)
- Relative luminance: 0.4043
- Nearest named color: Blue Eye Samurai (#75aebd, Δ 2.084) — https://brandsweets.com/colors/blue-eye-samurai
- Moods: cool, modern
- Page: https://brandsweets.com/colors/77b3ca

## Tints & shades

- Tints (toward white): #86bbd0, #91c1d4, #a0c9da, #abd0de, #b9d8e4, #c4dee8, #d3e6ee, #deecf2, #edf5f8, #f8fbfc
- Shades (toward black): #61a6c2, #4b9ab9, #4089a5, #38768f, #31677d, #285567, #1f4351, #17313b, #0e1e25, #060c0f

## Harmonies

- Complementary: #ca8f77
- Analogous: #77cab8, #7789ca
- Triadic: #ca77b3, #b3ca77
- Split-complementary: #ca7789, #cab877
- Tetradic: #b877ca, #ca8f77, #89ca77

## Colors that go with #77b3ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77b3ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Mercury (https://brandsweets.com/colors/brands/mercury-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Dark Salmon** #e9967a [harmony, pool: complementary] — Dark Salmon sits directly opposite #77b3ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/darksalmon
- **Amber** #ffbf00 [pool] — Amber is paired with #77b3ca in 4 real palettes, including Blueprint and NBA's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Canva's brand system and Uber's brand system put Blue beside #77b3ca, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Uber (https://brandsweets.com/colors/brands/uber-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #77b3ca in 4 real palettes, including PayPal's brand system and Elastic's brand system, as the accent. Seen in: PayPal (https://brandsweets.com/colors/brands/paypal-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77b3ca: 6 real palettes, including Open House and Coca-Cola's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77b3ca: 5 real palettes, including Patreon's brand system and Opensea's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #77b3ca in 4 real palettes, including Telehealth and Terminal, as the accent. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Terminal (https://brandsweets.com/palettes/technical#terminal), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3b7c97 (4.65:1); AA: background → #3d3d3d (4.7:1); AAA: text → #2c5e72 (7.12:1); AAA: background → #1f1f1f (7.13:1)
- On black (#000000): 9.09:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77b3ca-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77b3ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.