# #77abdf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77abdf`
- RGB: rgb(119, 171, 223)
- HSL: hsl(210, 62%, 67%)
- OKLCH: oklch(0.725 0.094 249.2)
- Relative luminance: 0.3838
- Nearest named color: Birdie Num Num (#89acda, Δ 2.185) — https://brandsweets.com/colors/birdie-num-num
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/77abdf

## Tints & shades

- Tints (toward white): #83b3e2, #8fbae5, #9cc2e8, #a8c9eb, #b9d4ef, #c5dbf1, #d2e3f4, #deebf7, #eaf2fa, #f7fafd
- Shades (toward black): #5e9cd9, #418ad2, #2f7ac6, #296bae, #235c95, #1c4a78, #163b5f, #102b46, #0a1a29, #040a11

## Harmonies

- Complementary: #dfab77
- Analogous: #77dfdf, #7777df
- Triadic: #df77ab, #abdf77
- Split-complementary: #df7777, #dfdf77
- Tetradic: #df77df, #dfab77, #77df77

## Colors that go with #77abdf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77abdf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #77abdf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #77abdf in 5 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Warp's brand system and Canva's brand system put Blue beside #77abdf, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #77abdf in 4 real palettes, including Learning App and Elastic's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77abdf: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #77abdf: 4 real palettes, including Venmo's brand system and Patreon's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #77abdf in 4 real palettes, including Terminal and Spotify's brand system, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2e78c2 (4.58:1); AA: background → #3b3b3b (4.63:1); AAA: text → #225991 (7.23:1); AAA: background → #1c1c1c (7.04:1)
- On black (#000000): 8.68:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Coca-Cola** — secondary #6aaae4 (Δ 1.556) — https://brandsweets.com/colors/brands/coca-cola-com
- **Cursor** — accent #65afe0 (Δ 1.917) — https://brandsweets.com/colors/brands/cursor-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77abdf-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77abdf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.