# #779cbb

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#779cbb`
- RGB: rgb(119, 156, 187)
- HSL: hsl(207, 33%, 60%)
- OKLCH: oklch(0.677 0.062 244.1)
- Relative luminance: 0.3129
- Nearest named color: Blank Stare (#8b9cac, Δ 3.206) — https://brandsweets.com/colors/blank-stare
- Moods: cool, muted
- Page: https://brandsweets.com/colors/779cbb

## Tints & shades

- Tints (toward white): #85a6c1, #92b0c8, #9db7cd, #aac1d4, #b8cbdb, #c5d5e2, #d3dfe9, #dde6ee, #ebf0f5, #f8fafc
- Shades (toward black): #638eb0, #5481a6, #497192, #416481, #37546d, #2c4458, #243747, #1a2833, #111a22, #070b0e

## Harmonies

- Complementary: #bb9677
- Analogous: #77bbb7, #777bbb
- Triadic: #bb779c, #9cbb77
- Split-complementary: #bb777b, #bbb777
- Tetradic: #b777bb, #bb9677, #7bbb77

## Colors that go with #779cbb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #779cbb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #779cbb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #779cbb in 5 real palettes, including NBA's brand system and Beach Hut, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Burlywood** #deb887 [pool] — Burlywood is paired with #779cbb in 4 real palettes, including Polaroid and Kiln, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #779cbb: 4 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #779cbb in 4 real palettes, including Diner and JBL's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), JBL (https://brandsweets.com/colors/brands/jbl-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #779cbb: 6 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #779cbb: 4 real palettes, including Studio Grey and Venmo's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.89:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4f799c (4.62:1); AA: background → #303030 (4.56:1); AAA: text → #3c5c77 (7.02:1); AAA: background → #050505 (7.04:1)
- On black (#000000): 7.26:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/779cbb-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#779cbb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.