# #7790cf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7790cf`
- RGB: rgb(119, 144, 207)
- HSL: hsl(223, 48%, 64%)
- OKLCH: oklch(0.66 0.099 267.1)
- Relative luminance: 0.2837
- Nearest named color: Blue Bay (#619ad6, Δ 3.306) — https://brandsweets.com/colors/blue-bay
- Moods: cool, modern
- Page: https://brandsweets.com/colors/7790cf

## Tints & shades

- Tints (toward white): #8299d3, #92a6d9, #9dafdd, #acbbe2, #b7c4e6, #c3ceea, #d2daef, #dde3f3, #ecf0f8, #f7f9fc
- Shades (toward black): #607ec7, #4a6bbf, #3d5dae, #355197, #2d4580, #25396a, #1d2c53, #15203c, #0d1426, #05080f

## Harmonies

- Complementary: #cfb677
- Analogous: #77bccf, #8a77cf
- Triadic: #cf7790, #90cf77
- Split-complementary: #cf8a77, #bccf77
- Tetradic: #cf77bc, #cfb677, #77cf8a

## Colors that go with #7790cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7790cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7790cf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7790cf in 9 real palettes, including Blueprint and Ahrefs's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #7790cf, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #7790cf in 4 real palettes, including JBL's brand system and Marvel's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #7790cf in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7790cf: 7 real palettes, including Telegram's brand system and Blueprint, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7790cf: 9 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5171c2 (4.68:1); AA: background → #2b2b2b (4.5:1); AAA: text → #38559f (7.08:1)
- On black (#000000): 6.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7f96d2 (7.2:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7790cf-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7790cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.