# #778cf9

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#778cf9`
- RGB: rgb(119, 140, 249)
- HSL: hsl(230, 92%, 72%)
- OKLCH: oklch(0.674 0.162 273.1)
- Relative luminance: 0.2952
- Nearest named color: Orchid (#7a81ff, Δ 2.969) — https://brandsweets.com/colors/orchid-2
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/778cf9

## Tints & shades

- Tints (toward white): #8598fa, #8ea0fa, #9dadfb, #a7b5fb, #b6c1fc, #c4cefd, #ced6fd, #dde2fe, #e7eafe, #f5f7ff
- Shades (toward black): #546ff8, #3152f6, #143af5, #092cdc, #0825ba, #061f98, #051876, #041258, #020b36, #010414

## Harmonies

- Complementary: #f9e376
- Analogous: #76cdf9, #a276f9
- Triadic: #f9768c, #8cf976
- Split-complementary: #f9a276, #cdf976
- Tetradic: #f976cd, #f9e376, #76f9a2

## Colors that go with #778cf9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #778cf9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: triadic] — Tomato completes a triad with #778cf9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Abstract (https://brandsweets.com/colors/brands/abstract-com), Substack (https://brandsweets.com/colors/brands/substack-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #778cf9 in 7 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #778cf9, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #778cf9 in 4 real palettes, including Ahrefs's brand system and Playground, as the lead colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Playground (https://brandsweets.com/palettes/bold#playground), Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #778cf9: 7 real palettes, including Blueprint and Figma's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #778cf9: 9 real palettes, including Apple's brand system and Coursera's brand system, as the accent. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #778cf9 in 4 real palettes, including Miro's brand system and Star Wars's brand system, as the lead colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4a67f7 (4.59:1); AA: background → #2b2b2b (4.65:1); AAA: text → #143af5 (7.11:1)
- On black (#000000): 6.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7b90f9 (7.2:1)

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/778cf9-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#778cf9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.