# #778665

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#778665`
- RGB: rgb(119, 134, 101)
- HSL: hsl(87, 14%, 46%)
- OKLCH: oklch(0.599 0.051 127.8)
- Relative luminance: 0.2191
- Nearest named color: Clouded Pine (#628468, Δ 2.895) — https://brandsweets.com/colors/clouded-pine
- Moods: muted
- Page: https://brandsweets.com/colors/778665

## Tints & shades

- Tints (toward white): #849471, #909f7f, #9fac91, #acb79f, #b9c2ae, #c5cdbc, #d2d8cb, #e1e5dc, #edf0eb, #fafbf9
- Shades (toward black): #6d7a5c, #626e53, #556048, #4b5440, #414937, #363d2e, #2c3125, #1f231a, #151712, #0a0c09

## Harmonies

- Complementary: #746586
- Analogous: #868465, #678665
- Triadic: #657786, #866577
- Split-complementary: #656786, #846586
- Tetradic: #658684, #746586, #866567

## Colors that go with #778665

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #778665: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Puma (https://brandsweets.com/colors/brands/puma-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: complementary] — Medium Purple sits directly opposite #778665 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Forest Floor and Woodsmoke put Champagne beside #778665, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #778665: 5 real palettes, including Clean Beauty and Wellness, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #778665 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #778665: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #778665 in 4 real palettes, including Noir Beauty and Harvest, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #778665 in 4 real palettes, including Bookshop and Subaru's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Subaru (https://brandsweets.com/colors/brands/subaru-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.9:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6d7a5c (4.58:1); AA: background → #171717 (4.59:1); AAA: text → #505a44 (7.27:1)
- On black (#000000): 5.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8e9c7c (7.2:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/778665-aebea2-4e53df-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#778665" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.