# #7779ee

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7779ee`
- RGB: rgb(119, 121, 238)
- HSL: hsl(239, 78%, 70%)
- OKLCH: oklch(0.631 0.172 279.5)
- Relative luminance: 0.2377
- Nearest named color: Pan Purple (#657aef, Δ 2.334) — https://brandsweets.com/colors/pan-purple
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/7779ee

## Tints & shades

- Tints (toward white): #8486f0, #9294f2, #9b9df3, #a9aaf4, #b6b7f6, #c4c5f8, #d2d2f9, #dbdbfb, #e8e9fc, #f6f6fe
- Shades (toward black): #575aea, #3c3fe7, #1c1fe3, #191cc8, #1517a8, #111388, #0d0f6d, #0a0b4d, #060732, #020312

## Harmonies

- Complementary: #eeec77
- Analogous: #77b4ee, #b177ee
- Triadic: #ee7779, #79ee77
- Split-complementary: #eeb177, #b4ee77
- Tetradic: #ee77b4, #eeec77, #77eeb1

## Colors that go with #7779ee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #7779ee — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #7779ee in 7 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #7779ee, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #7779ee: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #7779ee: 4 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #7779ee in 6 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #7779ee: 8 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #7779ee: 13 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.65:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6062eb (4.73:1); AA: background → #1f1f1f (4.52:1); AAA: text → #373ae6 (7.22:1)
- On black (#000000): 5.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #898bf0 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7779ee-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7779ee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.