# #776972

A color — neutral, minimal. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#776972`
- RGB: rgb(119, 105, 114)
- HSL: hsl(321, 6%, 44%)
- OKLCH: oklch(0.537 0.022 339.1)
- Relative luminance: 0.1524
- Nearest named color: Acoustic Brown (#766b69, Δ 1.718) — https://brandsweets.com/colors/acoustic-brown
- Moods: neutral, minimal
- Page: https://brandsweets.com/colors/776972

## Tints & shades

- Tints (toward white): #84757f, #93858e, #9f939b, #aea3aa, #b9b1b6, #c5bec3, #d4ced2, #e0dcde, #eeeced, #fafafa
- Shades (toward black): #6c6068, #61565d, #564d53, #4c4349, #413a3e, #363034, #2b262a, #201d1f, #161315, #0b0a0a

## Harmonies

- Complementary: #69776e
- Analogous: #756977, #77696b
- Triadic: #727769, #697277
- Split-complementary: #6b7769, #697775
- Tetradic: #777569, #69776e, #696b77

## Colors that go with #776972

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #776972 without the hard edge of pure #000. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #776972: 4 real palettes, including Dusk and Alpine, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Open House (https://brandsweets.com/palettes/clean#open-house), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Coffee Bar and BrandSweets's brand system put Champagne beside #776972, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #776972: 7 real palettes, including Riverbed and Clay & Linen, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #776972 in 7 real palettes, including Retro Pop and Gemstone, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #776972: 8 real palettes, including Campus and HP's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #776972 in 6 real palettes, including Mid-Century and Harvest, as the accent. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #776972 in 4 real palettes, including Indigo SaaS and Undergrowth, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.19:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #61565d (7.01:1)
- On black (#000000): 4.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #7f717a (4.55:1); AA: background → #f0f0f0 (4.55:1); AAA: text → #9f939b (7.12:1)

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/776972-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#776972" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.