# #775f81

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#775f81`
- RGB: rgb(119, 95, 129)
- HSL: hsl(282, 15%, 44%)
- OKLCH: oklch(0.522 0.06 315.8)
- Relative luminance: 0.1369
- Nearest named color: Dr Who (#78587d, Δ 1.853) — https://brandsweets.com/colors/dr-who
- Moods: cool, muted
- Page: https://brandsweets.com/colors/775f81

## Tints & shades

- Tints (toward white): #846a90, #937b9d, #9f8aa8, #ae9bb5, #b9aac0, #c5b9cb, #d4cad8, #e0d9e3, #eeeaf0, #faf9fb
- Shades (toward black): #6c5775, #614e6a, #56455e, #4c3d52, #413446, #362b3b, #2b232f, #201a23, #161117, #0b090c

## Harmonies

- Complementary: #69815f
- Analogous: #665f81, #815f7a
- Triadic: #81775f, #5f8177
- Split-complementary: #7a815f, #5f8166
- Tetradic: #81665f, #69815f, #5f7a81

## Colors that go with #775f81

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #775f81: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Harbour (https://brandsweets.com/palettes/cool#harbour), Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #775f81 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Coffee Bar put Champagne beside #775f81. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #775f81: 5 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #775f81 in 4 real palettes, including Marvel's brand system and Retro Pop, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #775f81: 4 real palettes, including Campus and HP's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #775f81 in 4 real palettes, including Open House and Mid-Century, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #775f81 in 4 real palettes, including Indigo SaaS and Fintech Trust, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Console Light (https://brandsweets.com/palettes/technical#console-light), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #64506d (7.22:1)
- On black (#000000): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #876c93 (4.6:1); AA: background → #e6e6e6 (4.5:1); AAA: text → #a490ad (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/775f81-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#775f81" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.