# #77540d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77540d`
- RGB: rgb(119, 84, 13)
- HSL: hsl(40, 80%, 26%)
- OKLCH: oklch(0.472 0.093 78.9)
- Relative luminance: 0.1029
- Nearest named color: Coffee Adept (#775511, Δ 0.291) — https://brandsweets.com/colors/coffee-adept
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/77540d

## Tints & shades

- Tints (toward white): #976b11, #b88114, #dc9b18, #e8ab30, #ecb851, #efc571, #f3d291, #f7e1b6, #faeed6, #fefbf6
- Shades (toward black): #6e4e0c, #65470b, #573d0a, #4e3709, #453008, #3c2a07, #322406, #251a04, #1c1303, #120d02

## Harmonies

- Complementary: #0d3177
- Analogous: #771f0d, #66770d
- Triadic: #0d7754, #540d77
- Split-complementary: #0d6677, #1f0d77
- Tetradic: #0d771f, #0d3177, #770d66

## Colors that go with #77540d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #77540d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #77540d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #77540d: 4 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the accent. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Fireside (https://brandsweets.com/palettes/dark#fireside), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/firebrick
- **Rust** #b7410e [pool] — Rust shows up next to #77540d in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #77540d: 6 real palettes, including Homestead and Darkroom, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Clay & Linen put Slate Gray beside #77540d, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #77540d in 21 real palettes, including Domino's's brand system and Homestead, as the supporting colour. Seen in: Domino's (https://brandsweets.com/colors/brands/dominos-com), Homestead (https://brandsweets.com/palettes/warm#homestead), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #77540d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #73510d (7.21:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9c6e11 (4.65:1); AA: background → #d4d4d4 (4.63:1); AAA: text → #c58b16 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77540d-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77540d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.