# #774f87

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#774f87`
- RGB: rgb(119, 79, 135)
- HSL: hsl(283, 26%, 42%)
- OKLCH: oklch(0.494 0.098 315.9)
- Relative luminance: 0.1126
- Nearest named color: Grapes of Italy (#714a8b, Δ 2.023) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/774f87

## Tints & shades

- Tints (toward white): #885b9a, #9568a6, #a27bb2, #ae8bbb, #bb9fc6, #c9b2d2, #d4c2db, #e2d5e6, #ede5f0, #faf9fb
- Shades (toward black): #6c487a, #60406d, #583a64, #4d3357, #412b4a, #36243d, #2b1c30, #221727, #170f1a, #0b080d

## Harmonies

- Complementary: #5f874f
- Analogous: #5b4f87, #874f7b
- Triadic: #87774f, #4f8777
- Split-complementary: #7b874f, #4f875b
- Tetradic: #875b4f, #5f874f, #4f7b87

## Colors that go with #774f87

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #774f87: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #774f87 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #774f87: 5 real palettes, including HP's brand system and Campus, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #774f87, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Marvel (https://brandsweets.com/colors/brands/marvel-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Campus and Graphite put Orange beside #774f87, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Graphite (https://brandsweets.com/palettes/technical#graphite), Rippling (https://brandsweets.com/colors/brands/rippling-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #774f87 in 6 real palettes, including Stripe's brand system and GitHub's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #774f87 in 8 real palettes, including Dusk and Superhuman's brand system, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitHub (https://brandsweets.com/colors/brands/github), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #774f87: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6f4a7d (7.11:1)
- On black (#000000): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9265a4 (4.62:1); AA: background → #d9d9d9 (4.57:1); AAA: text → #ae8bbb (7.21:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/774f87-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#774f87" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.