# #774f37

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#774f37`
- RGB: rgb(119, 79, 55)
- HSL: hsl(23, 37%, 34%)
- OKLCH: oklch(0.466 0.065 51.5)
- Relative luminance: 0.0979
- Nearest named color: Brownstone (#785441, Δ 1.635) — https://brandsweets.com/colors/brownstone
- Moods: warm
- Page: https://brandsweets.com/colors/774f37

## Tints & shades

- Tints (toward white): #8c5d40, #a46e4c, #b37d5b, #bf9073, #c8a188, #d2b19d, #ddc5b6, #e7d5cb, #f2e9e3, #fcf9f8
- Shades (toward black): #6c4832, #62412d, #573a28, #4d3323, #422c1f, #38251a, #2d1e15, #231710, #18100b, #0e0906

## Harmonies

- Complementary: #375e77
- Analogous: #77373e, #776f37
- Triadic: #37774f, #4f3777
- Split-complementary: #37776f, #373e77
- Tetradic: #3e7737, #375e77, #6f3777

## Colors that go with #774f37

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #774f37: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #774f37, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #774f37: 5 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Rust** #b7410e [pool] — Rust shows up next to #774f37 in 5 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #774f37: 7 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #774f37 in 4 real palettes, including Undergrowth and Ubereats's brand system, as the accent. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sandybrown
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #774f37, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #774f37: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d6948 (4.55:1); AA: background → #cfcfcf (4.56:1); AAA: text → #bc8b6c (7.05:1); AAA: background → #ffffff (7.1:1)

## Brands using this color

- **Domino's** — accent #785431 (Δ 1.854) — https://brandsweets.com/colors/brands/dominos-com

## Curated palettes containing it

- **Darkroom** (vintage, muted, warm, editorial) — #7a4b3a, #b89b72, #3f5a5a, #f3ead8, #2c231c — Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA. — tool: https://brandsweets.com/palettes/new/7a4b3a-b89b72-3f5a5a-f3ead8-2c231c — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/774f37-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#774f37" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.