# #774cc8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#774cc8`
- RGB: rgb(119, 76, 200)
- HSL: hsl(261, 53%, 54%)
- OKLCH: oklch(0.529 0.184 295.4)
- Relative luminance: 0.1326
- Nearest named color: slateblue (#6a5acd, Δ 3.592) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/774cc8

## Tints & shades

- Tints (toward white): #835bcd, #926fd3, #9d7ed7, #ac92dd, #b8a1e2, #c4b1e7, #d3c4ed, #ded4f2, #ede8f8, #f9f7fd
- Shades (toward black): #693bbf, #5e35ac, #542f98, #492985, #3e2371, #331d5e, #29174a, #1e1137, #130b23, #090510

## Harmonies

- Complementary: #9cc84c
- Analogous: #4c5ec8, #b54cc8
- Triadic: #c8774c, #4cc877
- Split-complementary: #c8b54c, #5ec84c
- Tetradic: #c84c5e, #9cc84c, #4cc8b5

## Colors that go with #774cc8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #774cc8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #774cc8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #774cc8 in 6 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Marvel's brand system and Lavender Haze put Midnight Blue beside #774cc8, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #774cc8 in 5 real palettes, including Twitch's brand system and L'Oréal's brand system, as the accent. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #774cc8 in 7 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #774cc8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Amber** #ffbf00 [pool] — Amber is paired with #774cc8 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Warner Bros.'s brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #693bbf (7.05:1)
- On black (#000000): 3.65:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #865fce (4.54:1); AA: background → #e6e6e6 (4.61:1); AAA: text → #a68adb (7.28:1)

## Brands using this color

- **GitLab** — secondary #6e49cb (Δ 1.861) — https://brandsweets.com/colors/brands/gitlab

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/774cc8-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#774cc8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.