# #774a7d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#774a7d`
- RGB: rgb(119, 74, 125)
- HSL: hsl(293, 26%, 39%)
- OKLCH: oklch(0.48 0.096 322.7)
- Relative luminance: 0.103
- Nearest named color: Magic Magenta (#7f4774, Δ 2.038) — https://brandsweets.com/colors/magic-magenta
- Moods: cool, muted
- Page: https://brandsweets.com/colors/774a7d

## Tints & shades

- Tints (toward white): #8a5591, #9b62a3, #a775ae, #b388b9, #c09bc5, #caabce, #d6bfd9, #e2d2e5, #efe5f0, #fbf9fb
- Shades (toward black): #6e4474, #623c67, #59375d, #4c2f50, #432a47, #37223a, #2e1c30, #221523, #180f1a, #0c080d

## Harmonies

- Complementary: #507d4a
- Analogous: #5d4a7d, #7d4a69
- Triadic: #7d774a, #4a7d77
- Split-complementary: #697d4a, #4a7d5d
- Tetradic: #7d5d4a, #507d4a, #4a697d

## Colors that go with #774a7d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #774a7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #774a7d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #774a7d: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Campus (https://brandsweets.com/palettes/friendly#campus), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #774a7d, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #774a7d in 6 real palettes, including Stripe's brand system and GitHub's brand system, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #774a7d in 8 real palettes, including Dusk and Blush, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), GitHub (https://brandsweets.com/colors/brands/github), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #774a7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #774a7d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #74487a (7.12:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9b62a3 (4.67:1); AA: background → #d4d4d4 (4.63:1); AAA: text → #b388b9 (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/774a7d-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#774a7d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.