# #77488e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77488e`
- RGB: rgb(119, 72, 142)
- HSL: hsl(280, 33%, 42%)
- OKLCH: oklch(0.486 0.119 313.7)
- Relative luminance: 0.1051
- Nearest named color: Grapes of Italy (#714a8b, Δ 1.282) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/77488e

## Tints & shades

- Tints (toward white): #8852a3, #9460af, #a274b9, #ad85c1, #bb99cc, #c9aed6, #d4bfdf, #e1d3e9, #ede4f1, #faf8fc
- Shades (toward black): #6c4181, #603a73, #583569, #4c2e5c, #41274e, #362040, #2a1a33, #221529, #170e1b, #0b070e

## Harmonies

- Complementary: #5f8e48
- Analogous: #54488e, #8e4883
- Triadic: #8e7748, #488e77
- Split-complementary: #838e48, #488e54
- Tetradic: #8e5448, #5f8e48, #48838e

## Colors that go with #77488e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #77488e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77488e: 5 real palettes, including HP's brand system and Linkedin's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lufthansa's brand system and Marvel's brand system put Midnight Blue beside #77488e, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #77488e in 5 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #77488e in 6 real palettes, including Superhuman's brand system and Dusk, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77488e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #77488e in 3 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #77488e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #74468b (7.02:1)
- On black (#000000): 3.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9460af (4.55:1); AA: background → #d4d4d4 (4.57:1); AAA: text → #b088c3 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77488e-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77488e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.