# #77437a

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77437a`
- RGB: rgb(119, 67, 122)
- HSL: hsl(297, 29%, 37%)
- OKLCH: oklch(0.467 0.106 325.1)
- Relative luminance: 0.0934
- Nearest named color: Bruise (#7e4071, Δ 1.956) — https://brandsweets.com/colors/bruise
- Moods: cool, muted
- Page: https://brandsweets.com/colors/77437a

## Tints & shades

- Tints (toward white): #8a4e8d, #9e59a1, #aa6bae, #b67fb8, #c396c5, #cea9d0, #d9bddb, #e5d1e6, #f0e5f1, #fbf8fb
- Shades (toward black): #6d3e70, #603663, #573159, #4d2b4f, #442645, #371f38, #2d192e, #231424, #170d17, #0d070d

## Harmonies

- Complementary: #467a43
- Analogous: #5c437a, #7a4361
- Triadic: #7a7743, #437a77
- Split-complementary: #617a43, #437a5c
- Tetradic: #7a5c43, #467a43, #43617a

## Colors that go with #77437a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #77437a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #77437a in 5 real palettes, including Console Light and Stripe's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #77437a in 8 real palettes, including Blush and Dusk, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #77437a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #77437a: 3 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #77437a, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #77437a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #77437a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a15ba4 (4.55:1); AA: background → #cccccc (4.56:1); AAA: text → #b985bc (7.14:1); AAA: background → #fafafa (7.01:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77437a-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77437a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.