# #773ee0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#773ee0`
- RGB: rgb(119, 62, 224)
- HSL: hsl(261, 72%, 56%)
- OKLCH: oklch(0.53 0.229 293)
- Relative luminance: 0.1275
- Nearest named color: Hokkaido Lavender (#7736d9, Δ 1.728) — https://brandsweets.com/colors/hokkaido-lavender
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/773ee0

## Tints & shades

- Tints (toward white): #8350e2, #8f61e5, #9f77e9, #ab89ec, #b89aef, #c4acf1, #d0bdf4, #e0d3f8, #ece5fb, #f9f6fe
- Shades (toward black): #6728dc, #5c21ca, #501daf, #46199a, #3c1584, #32126e, #280e58, #1c0a3d, #120627, #080312

## Harmonies

- Complementary: #a7e03e
- Analogous: #3e56e0, #c73ee0
- Triadic: #e0773e, #3ee077
- Split-complementary: #e0c73e, #56e03e
- Tetradic: #e03e56, #a7e03e, #3ee0c7

## Colors that go with #773ee0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Kraken's brand system put Midnight Blue beside #773ee0, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Kraken (https://brandsweets.com/colors/brands/kraken-com), Discord (https://brandsweets.com/colors/brands/discord), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #773ee0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Stripe (https://brandsweets.com/colors/brands/stripe), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #773ee0 in 4 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #773ee0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #773ee0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #773ee0 in 3 real palettes, including Gemstone and Marvel's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #773ee0: 3 real palettes, including Render's brand system and Calm's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #773ee0 in 3 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6728dc (7.21:1)
- On black (#000000): 3.55:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8958e4 (4.58:1); AA: background → #e3e3e3 (4.61:1); AAA: text → #a884eb (7.17:1)

## Brands using this color

- **Klarna US** — accent #7039e2 (Δ 1.636) — https://brandsweets.com/colors/brands/klarna-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/773ee0-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#773ee0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.