# #773e1d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#773e1d`
- RGB: rgb(119, 62, 29)
- HSL: hsl(22, 61%, 29%)
- OKLCH: oklch(0.429 0.092 48.5)
- Relative luminance: 0.0746
- Nearest named color: Antique Brass (#6c461f, Δ 2.801) — https://brandsweets.com/colors/antique-brass
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/773e1d

## Tints & shades

- Tints (toward white): #944d24, #b15c2b, #cd6b32, #d4804e, #db946b, #e1a684, #e8bba1, #efd0bd, #f6e4da, #fdf9f7
- Shades (toward black): #6f3a1b, #633318, #5a2f16, #4e2913, #462411, #391e0e, #311a0c, #251309, #1d0f07, #100904

## Harmonies

- Complementary: #1d5677
- Analogous: #771d29, #776b1d
- Triadic: #1d773e, #3e1d77
- Split-complementary: #1d776b, #1d2977
- Tetradic: #29771d, #1d5677, #6b1d77

## Colors that go with #773e1d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Bramble put Champagne beside #773e1d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #773e1d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #773e1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #773e1d: 6 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #773e1d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #773e1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #773e1d, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #773e1d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.43:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b55e2c (4.6:1); AA: background → #bfbfbf (4.58:1); AAA: text → #d58253 (7.15:1); AAA: background → #ebebeb (7.07:1)

## Curated palettes containing it

- **Bookshop** (editorial, warm, elegant) — #7c3a1d, #8a7358, #2f5d50, #faf6ef, #2b2118 — Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking. — tool: https://brandsweets.com/palettes/new/7c3a1d-8a7358-2f5d50-faf6ef-2b2118 — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/773e1d-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#773e1d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.