# #773b7d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#773b7d`
- RGB: rgb(119, 59, 125)
- HSL: hsl(295, 36%, 36%)
- OKLCH: oklch(0.455 0.123 323.9)
- Relative luminance: 0.0853
- Nearest named color: Eminence (#6e3974, Δ 2.312) — https://brandsweets.com/colors/eminence
- Moods: cool, modern
- Page: https://brandsweets.com/colors/773b7d

## Tints & shades

- Tints (toward white): #8b4592, #9f4ea6, #af63b6, #b978bf, #c48dc9, #cfa1d3, #dab6dd, #e6cee8, #f1e3f2, #fbf8fc
- Shades (toward black): #6d3672, #633168, #562a5a, #4c2650, #422145, #381c3b, #2e1731, #211023, #170b18, #0d070e

## Harmonies

- Complementary: #407d3b
- Analogous: #563b7d, #7d3b61
- Triadic: #7d773b, #3b7d77
- Split-complementary: #617d3b, #3b7d56
- Tetradic: #7d563b, #407d3b, #3b617d

## Colors that go with #773b7d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #773b7d in 4 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #773b7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #773b7d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #773b7d: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #773b7d in 3 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #773b7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #773b7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Copper** #b87333 [pool] — Designers have shipped Copper with #773b7d: two real palettes: Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.76:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.71:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a855af (4.58:1); AA: background → #c7c7c7 (4.59:1); AAA: text → #bf82c4 (7.21:1); AAA: background → #f5f5f5 (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/773b7d-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#773b7d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.