# #773b78

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#773b78`
- RGB: rgb(119, 59, 120)
- HSL: hsl(299, 34%, 35%)
- OKLCH: oklch(0.453 0.118 326.7)
- Relative luminance: 0.0841
- Nearest named color: Eminence (#6e3974, Δ 1.964) — https://brandsweets.com/colors/eminence
- Moods: cool, muted
- Page: https://brandsweets.com/colors/773b78

## Tints & shades

- Tints (toward white): #8b458c, #a351a4, #b062b2, #bb76bc, #c78ec7, #d1a3d2, #dbb7dc, #e5cce6, #f1e4f2, #fcf8fc
- Shades (toward black): #6c366d, #623163, #582c59, #4e274f, #442244, #361b37, #2c162c, #221122, #180c18, #0e070e

## Harmonies

- Complementary: #3c783b
- Analogous: #583b78, #783b5a
- Triadic: #78773b, #3b7877
- Split-complementary: #5a783b, #3b7858
- Tetradic: #78583b, #3c783b, #3b5a78

## Colors that go with #773b78

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #773b78 in 4 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #773b78 in 6 real palettes, including Blush and Datadog's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #773b78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #773b78: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #773b78: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #773b78: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #773b78: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #773b78, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.83:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a954ab (4.54:1); AA: background → #c7c7c7 (4.63:1); AAA: text → #c081c1 (7.15:1); AAA: background → #f5f5f5 (7.18:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/773b78-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#773b78" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.