# #773771

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#773771`
- RGB: rgb(119, 55, 113)
- HSL: hsl(306, 37%, 34%)
- OKLCH: oklch(0.443 0.118 331)
- Relative luminance: 0.0785
- Nearest named color: Eminence (#6e3974, Δ 1.835) — https://brandsweets.com/colors/eminence
- Moods: warm
- Page: https://brandsweets.com/colors/773771

## Tints & shades

- Tints (toward white): #8c4084, #a44c9b, #b35bab, #bf73b7, #c888c2, #d29dcd, #ddb6d9, #e7cbe4, #f2e3f1, #fcf8fb
- Shades (toward black): #6c3266, #622d5d, #572853, #4d2349, #421f3f, #381a35, #2d152b, #231021, #180b17, #0e060d

## Harmonies

- Complementary: #37773d
- Analogous: #5d3777, #773750
- Triadic: #707737, #377077
- Split-complementary: #507737, #37775d
- Tetradic: #775d37, #37773d, #375077

## Colors that go with #773771

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #773771 in 5 real palettes, including Blush and Datadog's brand system, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #773771 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #773771: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #773771: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #773771: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #773771: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #773771, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #773771: two real palettes: Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #af50a5 (4.51:1); AA: background → #c2c2c2 (4.59:1); AAA: text → #c47ebd (7.07:1); AAA: background → #f0f0f0 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/773771-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#773771" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.