# #773274

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#773274`
- RGB: rgb(119, 50, 116)
- HSL: hsl(303, 41%, 33%)
- OKLCH: oklch(0.438 0.13 329.2)
- Relative luminance: 0.0746
- Nearest named color: Eminence (#6e3974, Δ 2.189) — https://brandsweets.com/colors/eminence
- Moods: warm
- Page: https://brandsweets.com/colors/773274

## Tints & shades

- Tints (toward white): #903c8c, #a545a1, #b856b3, #c16cbd, #cc85c8, #d59ad2, #dfb3dd, #e8c9e7, #f3e2f2, #fcf8fc
- Shades (toward black): #6c2d69, #61295e, #562454, #4c2049, #441d42, #3a1838, #2f142d, #240f23, #190b18, #0e060e

## Harmonies

- Complementary: #327735
- Analogous: #583277, #773251
- Triadic: #737732, #327377
- Split-complementary: #517732, #327758
- Tetradic: #775832, #327735, #325177

## Colors that go with #773274

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #773274 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #773274: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #773274: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #773274 in 3 real palettes, including Datadog's brand system and Blush, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #773274: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #773274: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #773274 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #773274 in two real palettes: Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b44baf (4.57:1); AA: background → #bfbfbf (4.58:1); AAA: text → #c77ac3 (7:1); AAA: background → #ebebeb (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/773274-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#773274" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.