# #773172

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#773172`
- RGB: rgb(119, 49, 114)
- HSL: hsl(304, 42%, 33%)
- OKLCH: oklch(0.435 0.129 330.4)
- Relative luminance: 0.0733
- Nearest named color: Eminence (#6e3974, Δ 2.307) — https://brandsweets.com/colors/eminence
- Moods: warm
- Page: https://brandsweets.com/colors/773172

## Tints & shades

- Tints (toward white): #913b8b, #a744a0, #b955b3, #c26bbd, #cd84c8, #d69ad2, #e0b3dd, #e9c9e7, #f3e2f2, #fcf8fc
- Shades (toward black): #6d2c68, #62285e, #572353, #4c1f49, #451c42, #3a1838, #2f132d, #240f23, #190a18, #0e060e

## Harmonies

- Complementary: #317736
- Analogous: #593177, #77314f
- Triadic: #737731, #317377
- Split-complementary: #4f7731, #317759
- Tetradic: #775931, #317736, #314f77

## Colors that go with #773172

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #773172 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #773172: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #773172: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #773172 in 3 real palettes, including Datadog's brand system and Blush, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #773172: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #773172: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #773172 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #773172 in two real palettes: Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b54aae (4.56:1); AA: background → #bdbdbd (4.53:1); AAA: text → #ca7dc5 (7.25:1); AAA: background → #ebebeb (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/773172-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#773172" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.