# #772c64

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#772c64`
- RGB: rgb(119, 44, 100)
- HSL: hsl(315, 46%, 32%)
- OKLCH: oklch(0.421 0.126 338.8)
- Relative luminance: 0.0664
- Nearest named color: Grape (#6c3461, Δ 2.71) — https://brandsweets.com/colors/grape
- Moods: warm
- Page: https://brandsweets.com/colors/772c64

## Tints & shades

- Tints (toward white): #91367a, #a83e8d, #bd4ca1, #c563ad, #cf7dba, #d897c8, #e1add4, #eac7e2, #f3dded, #fcf8fb
- Shades (toward black): #6c285b, #612452, #59214b, #4e1d42, #431938, #38152f, #2d1126, #250e1f, #1a0a16, #0f060d

## Harmonies

- Complementary: #2c773f
- Analogous: #642c77, #772c3f
- Triadic: #64772c, #2c6477
- Split-complementary: #3f772c, #2c7764
- Tetradic: #77642c, #2c773f, #2c3f77

## Colors that go with #772c64

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #772c64 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #772c64: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #772c64 in 3 real palettes, including Blush and Darkroom, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #772c64: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #772c64: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Champagne** #f7e7ce [pool] — Two real palettes: Bramble and Darkroom put Champagne beside #772c64, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #772c64 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #772c64: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bc499f (4.59:1); AA: background → #b8b8b8 (4.55:1); AAA: text → #cd79b8 (7.02:1); AAA: background → #e3e3e3 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/772c64-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#772c64" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.