# #772a7e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#772a7e`
- RGB: rgb(119, 42, 126)
- HSL: hsl(295, 50%, 33%)
- OKLCH: oklch(0.433 0.151 324.3)
- Relative luminance: 0.0708
- Nearest named color: Galactic Grapevine (#6b327b, Δ 2.743) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/772a7e

## Tints & shades

- Tints (toward white): #913399, #a63bb0, #b94bc3, #c262cb, #cc7dd4, #d594db, #e0afe4, #e9c6ec, #f3e0f5, #fcf7fc
- Shades (toward black): #6c2673, #622267, #571f5c, #4c1b50, #451849, #3a143d, #2f1132, #240d26, #19091b, #0e050f

## Harmonies

- Complementary: #317e2a
- Analogous: #4d2a7e, #7e2a5b
- Triadic: #7e772a, #2a7e77
- Split-complementary: #5b7e2a, #2a7e4d
- Tetradic: #7e4d2a, #317e2a, #2a5b7e

## Colors that go with #772a7e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #772a7e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #772a7e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #772a7e: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #772a7e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #772a7e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #772a7e in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #772a7e in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown
- **Taupe** #483c32 [pool] — Taupe is paired with #772a7e in two real palettes: Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.69:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b644c1 (4.59:1); AA: background → #bdbdbd (4.62:1); AAA: text → #cb79d2 (7.2:1); AAA: background → #e8e8e8 (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/772a7e-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#772a7e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.