# #772a7a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#772a7a`
- RGB: rgb(119, 42, 122)
- HSL: hsl(298, 49%, 32%)
- OKLCH: oklch(0.431 0.148 326.2)
- Relative luminance: 0.0698
- Nearest named color: Galactic Grapevine (#6b327b, Δ 2.686) — https://brandsweets.com/colors/galactic-grapevine
- Moods: cool, modern
- Page: https://brandsweets.com/colors/772a7a

## Tints & shades

- Tints (toward white): #913394, #a73bab, #bd49c1, #c55fc8, #cf7ad1, #d895db, #e1abe2, #eac6eb, #f3ddf3, #fcf7fc
- Shades (toward black): #6c266e, #612263, #591f5b, #4e1b50, #431744, #381439, #2d102e, #250d26, #1a091b, #0f050f

## Harmonies

- Complementary: #2c7a2a
- Analogous: #4f2a7a, #7a2a54
- Triadic: #7a772a, #2a7a77
- Split-complementary: #547a2a, #2a7a4f
- Tetradic: #7a4f2a, #2c7a2a, #2a547a

## Colors that go with #772a7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #772a7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #772a7a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #772a7a: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #772a7a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #772a7a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #772a7a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #772a7a in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #772a7a in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.76:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ba41be (4.59:1); AA: background → #bababa (4.51:1); AAA: text → #cd76d0 (7.1:1); AAA: background → #e6e6e6 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/772a7a-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#772a7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.