# #772873

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#772873`
- RGB: rgb(119, 40, 115)
- HSL: hsl(303, 50%, 31%)
- OKLCH: oklch(0.424 0.144 329.8)
- Relative luminance: 0.0668
- Nearest named color: Galactic Grapevine (#6b327b, Δ 3.106) — https://brandsweets.com/colors/galactic-grapevine
- Moods: warm
- Page: https://brandsweets.com/colors/772873

## Tints & shades

- Tints (toward white): #91308d, #a838a3, #c144ba, #c95ec4, #d279ce, #da90d6, #e3abe0, #ecc6ea, #f4ddf2, #fcf7fc
- Shades (toward black): #6b2468, #632160, #581d55, #4d1a4a, #451743, #391337, #2e0f2c, #220b21, #1b091a, #0f050f

## Harmonies

- Complementary: #28772b
- Analogous: #532877, #77284b
- Triadic: #737728, #287377
- Split-complementary: #4b7728, #287753
- Tetradic: #775328, #28772b, #284b77

## Colors that go with #772873

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #772873 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #772873: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #772873: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #772873: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #772873's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #772873 in two real palettes: Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #772873: two real palettes: Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Sandy Brown** #f4a460 [pool] — Sandy Brown is paired with #772873 in two real palettes: Dusk Gradient and Golden Hour, as the supporting colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/sandybrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.99:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bf40b9 (4.65:1); AA: background → #b8b8b8 (4.53:1); AAA: text → #d175cd (7.14:1); AAA: background → #e3e3e3 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/772873-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#772873" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.