# #77282a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#77282a`
- RGB: rgb(119, 40, 42)
- HSL: hsl(358, 50%, 31%)
- OKLCH: oklch(0.396 0.111 22.3)
- Relative luminance: 0.0561
- Nearest named color: Arcane Red (#6a2f2f, Δ 2.8) — https://brandsweets.com/colors/arcane-red
- Moods: warm
- Page: https://brandsweets.com/colors/77282a

## Tints & shades

- Tints (toward white): #913034, #a8383c, #c14448, #c95e62, #d2797c, #da9093, #e3abad, #ecc6c7, #f4dddd, #fcf7f8
- Shades (toward black): #6b2426, #632123, #581d1f, #4d1a1b, #451718, #391314, #2e0f10, #220b0c, #1b090a, #0f0505

## Harmonies

- Complementary: #287774
- Analogous: #772852, #774c28
- Triadic: #2a7728, #282a77
- Split-complementary: #28774c, #285277
- Tetradic: #527728, #287774, #4c2877

## Colors that go with #77282a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #77282a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #77282a in 5 real palettes, including M&M's's brand system and State Farm's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #77282a: 4 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #77282a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #77282a, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #77282a, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #77282a: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #77282a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c44f53 (4.59:1); AA: background → #b0b0b0 (4.56:1); AAA: text → #d47d80 (7.04:1); AAA: background → #d9d9d9 (7.01:1)

## Curated palettes containing it

- **Candlelight** (wedding, warm, luxury, elegant) — #7a1f2e, #c9a227, #f2d7c9, #fffaf3, #2e1a1a — Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness. — tool: https://brandsweets.com/palettes/new/7a1f2e-c9a227-f2d7c9-fffaf3-2e1a1a — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/77282a-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#77282a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.