# #772408

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#772408`
- RGB: rgb(119, 36, 8)
- HSL: hsl(15, 87%, 25%)
- OKLCH: oklch(0.387 0.121 37.1)
- Relative luminance: 0.052
- Nearest named color: Blackened Sun (#77150e, Δ 2.601) — https://brandsweets.com/colors/blackened-sun
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/772408

## Tints & shades

- Tints (toward white): #992e0b, #bf3a0d, #e04410, #f05724, #f2744a, #f58e6b, #f7a78d, #f9c1ae, #fcded4, #fef8f5
- Shades (toward black): #6e2108, #641e07, #5b1b06, #511806, #481605, #391104, #300e03, #260c03, #1d0902, #130601

## Harmonies

- Complementary: #085b77
- Analogous: #770824, #775b08
- Triadic: #087724, #240877
- Split-complementary: #08775b, #082477
- Tetradic: #247708, #085b77, #5b0877

## Colors that go with #772408

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #772408's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #772408 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #772408 in 10 real palettes, including Bookshop and Cider, as that palette's text colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider), Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #772408, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #772408: 3 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/copper
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #772408: 3 real palettes, including Darkroom and Stone, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #772408 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #772408 wants: a warm off-white that shares its undertone, so #772408 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d7410f (4.65:1); AA: background → #adadad (4.59:1); AAA: text → #f26d40 (7.04:1); AAA: background → #d6d6d6 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/772408-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#772408" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.