# #771bee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#771bee`
- RGB: rgb(119, 27, 238)
- HSL: hsl(266, 86%, 52%)
- OKLCH: oklch(0.513 0.27 293.2)
- Relative luminance: 0.1088
- Nearest named color: Poisoning Purple (#7f01fe, Δ 2.758) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/771bee

## Tints & shades

- Tints (toward white): #8533f0, #9046f1, #9e5ef3, #aa71f4, #b888f6, #c6a0f8, #d2b3f9, #e0cbfb, #ebdefd, #f9f6fe
- Shades (toward black): #6a11df, #5f0fc7, #560eb4, #4b0c9d, #3f0a85, #34086d, #290655, #200542, #14032b, #090113

## Harmonies

- Complementary: #93ee1b
- Analogous: #1b29ee, #e01bee
- Triadic: #ee771b, #1bee77
- Split-complementary: #eee01b, #29ee1b
- Tetradic: #ee1b29, #93ee1b, #1beee0

## Colors that go with #771bee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #771bee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #771bee: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #771bee in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #771bee, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #771bee in 3 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #771bee — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #771bee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #771bee: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6f11e8 (7.19:1)
- On black (#000000): 3.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #934bf1 (4.52:1); AA: background → #d6d6d6 (4.55:1); AAA: text → #b27ff5 (7.25:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 1.891) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 1.891) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/771bee-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#771bee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.